collaboration

collaboration

StopBadware, now with 280% more Partners

It all started with a simple question: how can we get leading technology companies to support StopBadware’s work? It was a bit over a year ago, and we were struggling to expand our network from a core group of early supporters—Google, PayPal, Mozilla, Verizon, and SoftLayer—to the large, diverse constituency we knew was necessary to step up the fight against badware. Nearly everyone we talked to, whether in marketing, security, or the executive suite, said they liked what we were doing, but they weren’t prepared to become sponsors. So, we started to ask them why.

The key, as it turns out, was engagement. Companies weren’t looking to just write a check and get recognition; they could do that at conferences and events. Instead, they were looking to be part of the solution. They asked to participate in discussions. They offered use of their tools and access to data. They told us they wanted to learn from and network with each other and to be part of a collective industry response to badware on the Web.

So, a year ago, armed with this input, we launched our new Partner program. A central feature was the Partners Forum, a regular conference call and accompanying email list with representatives from all the participating companies. We also created a tiered cost structure, including an entry-level tier for companies that were ready to engage but were not yet able to put up the amount of cash offered by our earlier supporters. And, with each prospective Partner, we talked about ways that we could work together to build a safer Web.

A year later, we’re up to nineteen Partners from over a dozen different industries. And we’re not done yet. Each day, we learn more from our current and prospective Partners about their needs and those of the users we’re trying to protect. Our Partners’ interest prompted us to develop a data sharing program, which we hope to launch in the next several months. Meanwhile, we continually refine our Partners Forum calls based on feedback and participation.

With the help of our new Partners, the StopBadware community continues to build momentum in the fight against badware. If you are interested in learning more about our Partner program—or sharing your ideas on how to make it stronger—please email us at contact@stopbadware.org.

Announcing the Ads Integrity Alliance

Posted on June 14, 2012 - 08:44 by ccondon

At StopBadware, we participate in a unique combination of on-the-ground badware defense and high level multi-stakeholder initiatives that have a far-reaching positive effect on the security ecosystem. On particularly auspicious days, we get to connect these two parts of our job in ways that are extremely rewarding both for us and for the people we work with – whether those people are consumer webmasters dealing with a hacked site or policy executives at big Internet companies.

Today is an auspicious day. StopBadware is proud to announce the launch of the Ads Integrity Alliance, a collaborative initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. The Alliance's charter members include Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB); each of these organizations is deeply invested in maintaining the integrity of the advertising infrastructure that supports your favorite websites and online companies.

As many Internet users are aware, online advertising is a driving force in business on the Web. Advertising allows your favorite platforms and services –like Facebook, Twitter, or Google Search– to get to know you, understand what you want, and interact with you more personally. What many people may not realize is that with the success of online advertising come bad actors who abuse the system and threaten the trust people place in their favorite sites. Companies like the Alliance's charter members already work hard to protect users from bad ads, such as those that deliver malware, direct users to scams, or sell counterfeit goods. The Ads Integrity Alliance will allow these companies to work together and build upon existing efforts to protect users.

StopBadware is proud to be spearheading this collaborative effort. We regularly encounter people and organizations that are affected by bad ads, and we know firsthand the damage this abuse can cause. The Alliance is a natural extension of our mission and our ethos; we're excited to work together with these industry leaders to stop the proliferation of bad ads and create a more trustworthy Web infrastructure for all users.

To learn more about the Ads Integrity Alliance and its activities, visit www.AdsIntegrityAlliance.org. A press release with additional details is available at www.stopbadware.org/home/pr_06142012. We're also hiring a part-time program manager to oversee the program. The job description is available here.