In late spring of 2012, at the request of its soon-to-be charter members, StopBadware agreed to take leadership of the newly created Ads Integrity Alliance. The Alliance was launched as a collaborative multi-stakeholder initiative whose mission was to protect Internet users from deceptive and harmful ads.
Data sharing: One of our primary goals for 2013 was to build out our data sharing program (DSP) to make it a viable resource for participants and future research. Since the end of September, the data shared in the DSP included 550K unique URLs from over 154K domains and 725 TLDs. We’ll be sharing further intel and analysis from the program with our partners in the coming months.
In 2013, StopBadware received requests for independent reviews of just under 40,000 blacklisted URLs. For those unfamiliar with our process, here’s some background on how it works. Because of the way our review request system interfaces with Google (one of three data providers whose blacklist data we track), it’s not necessary for us to manually test every URL submitted to us for review. Many reviews are closed automatically when Google’s systems re-scan the sites in question and do not find badware.