The FTC this week reached a settlement with the owners of AdultFriendFinder.com over misuse of pornographic pop-up ads. The ads covered users' full screens and showed pornographic content to users of search engines, including many who had never requested an explicit site. According to the FTC's statement, some of the ads were distributed through badware.
As part of the settlement, the company behind AdultFriendFinder.com has committed to require consent before showing ads or sexual content. The company must also weed out any of its affiliates who don't do the same, making it harder for them to pass the buck if there is future abuse.
The FTC's statement says the practice of displaying explicit ads without consent is a violation of the FTC Act, but does not specify whether the core violation is of consent to being shown ads, consent to being shown sexually explicit imagery, or both.